Franklin @ Night branding to consolidate all of The Franklin Institute's Adult-based night programming and events.
This project was a joint effort among the entire Graphic Design department. The logo with the @ and moon was created by our intern, Jasmine Speaks.
I created these icons to be used as badges over social media posts to indicate the type of event the photo and post were depicting. The events for example are Science After Hours, Night Skies, 21+ only events, Jazz in the Planetarium, and the Franklin Institute Speaker Series.
Their look was inspired by the Franklin at night moon as well as a nod to the lunar eclipse which has always been a part of The Franklin Institute logo and brand for decades. The icons are also in similar style to match the icons on The Franklin Institute visitor map.
Some mockups of how the icons and photo filters would look like on social media.
I created this rack card with art direction from the design team and Marketing Manager.
