2018 Graphic Design USA In-House Design Awards Winner
The program book for the annual Franklin Institute Awards week celebrations. This book contains a schedule of events for the week as well as a synopsis of each award winner is either for a scientific discovery or business innovation.
Below you'll also find a look at what the book looked like before this award-winning redesign.
The goal of this redesign was to feature each scientist prominently. Before the photos were so small and it was daunting to read. The new design features a pull quote to help the reader understand what each scientist is about with a quick skim or to catch their attention to dive deeper.
The call to action to learn more is more prominent, and the timeline of who also won the same award in the past is now on the same spread.
Before the redesign
