This is the in-progress brand guidelines book for Woodlynde School. I created this brand to help the school stand out in a saturated competitive market of Main Line Philadelphia independent schools for students with learning differences. It included a comprehensive set of logo versions, fonts, colors, icons, graphics, patterns and Microsoft templates.
One of the priorities in choosing secondary colors was leaning into the natural world that the name Woodlynde suggests. The word -lynde actually means ‘tree’ or ‘trees’ in Middle English. So, blues and greens were a natural choice. Chartreuse and olive green evoke trees in full bloom and lush grass while our blues suggest water and the sky.
The chevron mimics the architectural angles of the new construction, while the bold accent font, Saracen, has a Greek- or Roman-esque warrior's style that gives off a sense of confidence to the "Woodlynde Warrior" brand.
All of my motifs and icons—wood grains and leaf patterns, miniature "Norbert" the turtle and tree lines—also reflect this natural bend in Woodlynde's brand. Chartreuse is heavily associated with a sense of revival, youthfulness, and being bold. Those are all associations Woodlynde wants families to have with their school and students. Woodlynde School is a fun, creative place, and the previous color palette of terracotta, navy and white wasn’t conveying that to the public.
