This logo had a journey over three years. Below you'll find the process of how we got here. Now their athletics logo is fierce, sharp, with the warrior lifting their head high in confidence. The "rays" separating the plume represent the bright minds at Woodlynde despite their learning differences. They put on their armor of self advocacy, belonging, and strategic thinking to face any challenge.
This new logo is modernized to match more what you see in modern sports logos. It has a regal confident look to it. Woodlynde's signature chevron shape is used throughout to inform the angles. The tag at the bottom "basketball" can be replaced with any sports team type that they offer now and in the future.
Above you see the main 3-color logo on the right, with it's two or easily 1 color version on the right.
Below is the original logo. The origins are not clear but it is likely a copyright free image such as ones found in vintage Dover stock artwork books
Next is a bit of my process of modernizing the original. I softened the face a bit, cleaned up the geometry of the plume, and added the WS monogram from the regular Woodlynde logo. This was done to make sure their logo wouldn't be mistaken from other schools that use the same older stock image (and yes there were other schools using the exact same image!) Most importantly, I vectorized this logo so it can be used in a variety of ways and colors.
Below is the complete updated logo. This was used for about 2 years but it is clear there were more changes that needed to be made. It's still too similar to the original and needs to become more unique to Woodlynde to stand out against the competition, on the court, field and the admissions office.
