Illuminations began as a 12-page bi-annual folded newsletter that is mailed to donors and special friends of The Franklin Institute.
The Challenge: I had worked on the Illuminations Newsletter project for a number of issues and as time went on I felt it needed an upgrade, especially for the audience it goes out to. I proactively presented this new idea to company stakeholders to turn Illuminations into a magazine.
The Solution: I single-handedly led my Development team colleagues to turn this newsletter into a "living" piece. Instead of leaving donors and friends of the institute with old news every 6 months.
Client Testimonial:
"Two of our toughest critics...both reached out to us independently and unsolicited to tell us how impressed they are with the new design. One even asked for extra copies so she could give them to her friends! Everyone we’ve spoken with has nothing but positive things to say and I want you to know how appreciated your hard work is. This issue of Illuminations is making waves and we can’t wait to start the next one!"
— Donor Relations Coordinator
Step 1: Building the content — I worked with my colleagues in the Development team to come up with not only rich articles with new information, but also in-house advertisements and calls to action throughout.
Step 2: Learning Adobe In-Copy — Adobe In-Copy is a word processing program with the unique ability to share that live text with a designer who can design with the copy while the text is being edited. I taught myself how to use In-Copy and then trained my colleagues how to use it. This allowed us to stay on time with our deadlines since we could both work at the same time.
